We’re all about health and wellness empowerment and that’s why we feel it’s so important to be able to differentiate what is evidence-based truth and what is marketing fiction. Did You Know? - Experts estimate that about 90% of skincare marketing is nonsense, with only about 10% being completely legitimate, evidence-based science. - A study found that 86% of ‘scientific’ claims on beauty products were vague or false. - Only 4% of dermatology-related IG accounts are managed by

Researchers: Janine Blignaut (PhD candidate), Dr Gabre Kemp from the Department of Microbiology and Biochemistry , Prof Elizabeth Erasmus , Prof Deon Visser , and Prof Marietjie Schutte-Smith from the Department of Chemistry . March 2026 Synopsis… A recent study by the University of the Free State tested popular menstrual products sold in South Africa, and found hormone-disrupting chemicals in every product tested, even those marketed as “free from harmful chemic