We’re all about health and wellness empowerment and that’s why we feel it’s so important to be able to differentiate what is evidence-based truth and what is marketing fiction. Did You Know? - Experts estimate that about 90% of skincare marketing is nonsense, with only about 10% being completely legitimate, evidence-based science. - A study found that 86% of ‘scientific’ claims on beauty products were vague or false. - Only 4% of dermatology-related IG accounts are managed by

Allergies occur when the immune system overreacts to harmless substances (allergens). Allergies can significantly affect quality of life. They are among the most common chronic childhood diseases. Common Symptoms: Respiratory - Sneezing, coughing, runny/stuffy nose, wheezing, chest tightness, throat closing. Skin - Itching, redness, hives, swelling (including lips, mouth, or throat). Eyes - Redness, tearing, itching. Digestive - Nausea, vomiting, diarrhea, abdominal cramps. S