We’re all about health and wellness empowerment and that’s why we feel it’s so important to be able to differentiate what is evidence-based truth and what is marketing fiction. Did You Know? - Experts estimate that about 90% of skincare marketing is nonsense, with only about 10% being completely legitimate, evidence-based science. - A study found that 86% of ‘scientific’ claims on beauty products were vague or false. - Only 4% of dermatology-related IG accounts are managed by

Scientific studies show that natural skincare products can be effective in improving hydration, increasing skin elasticity, and reducing pigmentation through plant-based extracts. Did You Know? Natural products don’t share the same strict regulatory standards that other skincare brands have and may cause allergic reactions. General Statistics: - The natural cosmetics market is valued at approximately R4.2 billion and is growing at an annual rate of 6.8% in SA. - Roughly 70% o