We’re all about health and wellness empowerment and that’s why we feel it’s so important to be able to differentiate what is evidence-based truth and what is marketing fiction. Did You Know? - Experts estimate that about 90% of skincare marketing is nonsense, with only about 10% being completely legitimate, evidence-based science. - A study found that 86% of ‘scientific’ claims on beauty products were vague or false. - Only 4% of dermatology-related IG accounts are managed by

Yip, we’re entering the sunscreen debate and here’s what we’ve found: Sunscreen does not cause Skin Cancer (SC). There’s currently no scientific data, evidence or study to support that it does. But the sun does cause most SC’s and there’s plenty of data to support this: UV exposure causes DNA damage in skin cells, which causes mutations that lead to SC. Getting sunburned at a young age increases your risk and is strongly associated with melanoma. Tanning is also a form of sun